We help you build a relevant multi-channel interactive strategy to create personalised conversations based on strong consumer insights and demonstrated behaviour.
- Data Driven Marketing Process Engineering
As data explosion gets further monumental, todays marketers have the opportunity to base all their decisions on data, than relying on ‘gut-feel.’ Customer Centria helps enterprises reorient their marketing processes and services, design omni channel customer engagement strategies using deep insights from traditional and Big Data, executed real time.
- Customer Life Cycle Marketing
Our customer lifecycle services helps create a sustained, differentiated experience and delight across customer life cycle journey - from onboarding, deepening relationship, broadening engagement, and then to retention and win-back. Building Loyalty. Across all customer touch points, including digital, mobile, stores, branches and call centre.
- Real Time Inbound/Outbound Marketing
Real time engagement requires harnessing relevant technology and domain expertise using deep insights about customer behaviour. Our domain knowledge, proven technology skills and deep expertise in Experience Engineering, enables enterprises truly embark on and execute real time engagement strategies.
- Event & Trigger based Marketing
Identification of ‘events’ and ‘triggers’ gleaned out of customer data, is critical to any meaningful customer engagement strategy today. Customers leave imprints on different touchpoints, directly and otherwise. Customer Centria enables enterprises inference from these imprints, enabling to appropriate response, leading to increased share of wallet with the customer.
- Omni Channel Campaign Management
We help companies establish and orchestrate campaigns across email, SMS, Mobile, Web, Social and location based channels like ATM and Kiosks. We ensure these campaigns are relevant, personalized, timely and highly targeted, with integrity of engagement maintained across all touchpoints, all time.
- Channel Migrations
We enhance the efficiency of the marketing communication channels by helping enterprises define strategies that need to be developed to turn into actions aimed at shifting certain customers to certain channels, in order to best optimize the cost and enable marketers to select a delivery mechanism best suited to reach your customer at the right time, with the right message.
- Audience Management Services across Paid/Owned Media
Enterprises are beginning to harness the integration between paid and owned media data. Customer Centria enables enterprises achieve integration of direct customer imprints, and inferred persona related insights, in order to better orchestrate omni-channel real time customer engagement strategies.
- Marketing Resource Management
We provide solutions to manage marketing activities & resources by helping marketers plan, collaborate, share and automate marketing programs and approval processes in a centralized system to deliver effective marketing campaigns. The MRM process helps in accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing function and ecosystem