A powerful data preparation software that helps marketers gain a holistic view of their customers while allowing them to transform large amounts of data into cost-effective, highly targeted marketable data.
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Features
CC SingleView allows you to create an integrated, deduplicated and a holistic view of your customer capturing all interactions the customer has with your organisation. It helps in preparing and enriching your customer data as well as providing you insights to make your marketing campaigns more efficient and effective. It also allows marketers to slice and dice data and provide individual, household or family views.
CC SingleView has the unique ability to integrate seamlessly with any campaign management system to allow for sophisticated data to be used in the generation of marketing campaigns. It also has the ability to read from contact and interaction history databases in order to help you see the bigger picture.
CC SingleView has the unique ability to integrate seamlessly with any campaign management system to allow for sophisticated data to be used in the generation of marketing campaigns. It also has the ability to read from contact and interaction history databases in order to help you see the bigger picture.
Benefits
Using CC SingleView helps you in letting your customers know that you understand them. Relevant marketing goes a long way and hence having a single view of the customer is extremely important. Knowing and understanding a customer's correct demographics, contact details, cross-product portfolio, and interactions through any inbound/outbound channel help in marketing better to your customers.
For organisations that use robust campaign management systems, having a clean and deduplicated database helps in reducing redundant messaging and money spent on marketing. CC SingleView helps such organisations prepare their data for high and accurate segmentation through the use of 5 modules - Integrator, Profiler, Transformer, DeDuper and SingleView Generator.
For organisations that use robust campaign management systems, having a clean and deduplicated database helps in reducing redundant messaging and money spent on marketing. CC SingleView helps such organisations prepare their data for high and accurate segmentation through the use of 5 modules - Integrator, Profiler, Transformer, DeDuper and SingleView Generator.
Differentiators
CC SingleView has a powerful rule matching engine that uses fuzzy logic which allows organisations to dedupe millions of records in small fraction of time. It's ability to provide reports and tables for marketers to understand their customers and gain a cross-database view provides an added advantage. The ability of CC SingleView to integrate seamlessly with any enterprise campaign management system allows marketers to reap benefits in the form of saving marketing dollars and decreasing contact fatigue.
To know more about CC Singleview, email us at : info@customercentria.com
Or call us at: +91 22 61435200
Or call us at: +91 22 61435200